Google AdWords Ad Extensions Basics

Apr

Ad extensions in AdWords have been around for a couple of years now but it amazes me how many advertisers still don’t use them. Seeing as Google recently added conversion tracking to ad extensions, I thought it would be a good idea to take a fresh look at the different ad extensions currently available.

In a nutshell, ad extensions are a cool way of getting searchers to interact with your ad in many different ways at no extra cost. If a searcher clicks on an extension, the advertiser gets charged for the click in the usual way. You select these at campaign level so they will apply to all ad groups within a campaign.

All of these extensions require a bit of background work to set up which I will outline. The sitelinks menu can be accessed in the AdWords interface as shown below -

3 reasons why a blog is great for business

Oct

Comments - 1

Are you wondering how a blog can be good for business, what can you add to the blogosphere that hasn’t been said already? Ok so there are millions of blogs in cyberspace, but don’t let this put you off setting up your own. At the heart of blogging is the potential to connect, to resonate and engage others, do this well and your blog could be very good for business.

#1 Establish your company as a thought leader and authority in your market place.

The key to a business blog is to think like a magazine publisher, your goal is to publish articles that share business expertise, much in the way a column or article in an industry magazine would.

Beware. Too many businesses use their blogs as dumping grounds for self-promotional press releases, sales pitches and product news. You’ve seen them, but you haven’t read them because they miss the mark on what a blog is supposed to be. Continue Reading