Very early on in my career as an SEO specialist, I recognised the need for a standardised client questionnaire that would help me build up an overall picture of a business. This is the kind of data that should be formalised right at the start of any SEO project of any size. This is separate to any overall marketing strategy and is specifically aimed at search engine optimisation although there is some overlap of course.
Having worked on websites in many diverse markets ranging from architecture to large-scale e-commerce sites, it is imperative to nail this early on. There is simply no way that any SEO practitioner could profess to be an expert in every niche that they have ever worked in (mineral insulated thermocouples anyone?) so it is imperative to build up a picture as soon as possible.
Apart from a bit of minor tweaking, this questionnaire remains unchanged from the original and has served me well over the years. However, we do tend to adapt it on a per client basis if necessary.
