About - Fisheye

It's your business, we help you grow it

We are the right team for your ecommerce business


Focusing on what makes a difference, we keep your ROI central to the decisions made at every step, helping to deliver the best value for your money. Cutting edge design with a clean and engaging user journey always wins in ecommerce


We understand that we play an important role in your business and we take it seriously. Over the past 5 years we have invested heavily in refining our project delivery processes, internal systems and the level of experience of our staff


In the world of ecommerce it's important to stay ahead of the curve. Our Solutions Specialists are focused on researching, testing and employing the latest technologies enabling us to take a proactive approach to your continuous development


Fundamental to a successful partnership is communication and a shared vision. It takes time to fully understand each others businesses and needs, and therefore we look upon our partnership with you as a long term commitment

Our process


Working with you to understand your business and drive for change, we'll establish a framework of requirements based on your key opportunities and design a solution focused on usability, conversion and transaction value


We will enhance customer experience whilst ensuring continuity in brand identity. Ongoing collaboration with our technical team and UX experts ensures performance remains at the heart of your site build


So creativity isn’t limited by technical constraints, we leave technical scoping until after the design phase. This process outputs technical blue prints, enabling our development team to have a detailed understanding of the project


We employ an overarching Prince2 project methodology, with a predominantly agile build phase. This approach offers the flexibility to meet change without compromising on quality, cost or time


We allocate 20% of the entire build time to testing. This starts with feature level testing against the blueprint after each sprint, followed by end-to-end multi-browser device testing, even before client user testing begins


We strive to deliver a proactive support and maintenance package, so in addition to regular technical performance reviews, we’ll be reviewing softer measures and working with you to develop long term growth strategies

Our team makeup

A perfect mix of young creative thinkers balanced with ecommerce experts with years of experience


Solution Specialists


Design & Strategy




Project Management

Dave Mistry Pain

Managing Director

Phil Page

Magento Developer

Kirsty Burgoine

Magento Developer

Chris Murray

Delivery Manager

Camilla Marsh

Marketing Director

Rob Tranter

Creative Director

Alice Dean

Magento Developer

Cajsa Johansson

Account Manager

Matt Hollingworth

Operations Director

Stuart Condé

PPC Manager

Rich Humphreys

Magento Developer

Rob Aimes

Magento Developer

Matt Antley

DevOps Manager

John Hughes

Technical Director

Nathan Morgan

Magento Developer

Amanda Bradley

Magento Developer

Oli Mizon

Account Manager

Emma Price-Horton

Magento Developer

Chris Molloy

Magento Developer

Andy Morris

Magento Developer

Arlen Gwynne

Magento Developer

Galahad Longshadow

Magento Developer

Adam Kennet

Magento Developer

Hiep Nguyen

Magento Developer

Join Us

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Do you want to be part of our team?

We are always on the hunt for remarkable talent, so if you think we could work together,
then please get in touch