About this project
Well known fashion brand Tokyo Laundry were looking for a cutting edge responsive design that focussed on usability and style, with conversion increase the key performance metric.
Promotions, targeted emails and affiliate traffic play a large part in site traffic, so optimising journeys for these segments was important. Simultaneously, fashion conscious organic traffic and repeat custom is maximised via the blog, clean design, extensive use of lifestyle imagery, and targeted landing pages.
Integration with storefeeder and extensive reworking of the product data works in tandem with the design to help deliver a clean, quick and straightforward user journey.
- UX led design & development
- Responsive Magento Enterprise development
- Multi-channel Integration
- Social integration
- Mega menu with banners and off-canvas
- SEO & PPC
- WordPress blog with Magento product recommendations
- AJAX cart
Seeing is believing
We are fanatical about attention to detail and go above and beyond with the level of workmanship
we invest in the design and tech on every Fisheye site